Positioning and messaging
Salesforce ROI GTM: CVP Level 5
Find the real business requirements, map the value chain and its stakeholders, and write one Level 5 proposition used across your site, ads, decks and Salesforce.
Request a strategy call →Salesforce Practice · for Salesforce ISVs and SIs
Salesforce ROI GTM across the customer value lifecycle.
Make the value of your AI agents easy to find, see and believe, from ideation to close, renewal and advocacy.
We don't compete with Salesforce. We complete it.
The challenge
Deals go to no decision because buyers can't see the value.
89%
of B2B buyers now use GenAI in their buying process.
Forrester (2024)67%
of B2B buyers prefer a rep-free buying experience.
Gartner (2025)Lost renewals
Gartner: 40%+ of agentic AI projects could be cancelled by 2027. Each one is a lost renewal.
Price the proxy and you commoditize it. Prove the value and you differentiate.
A new way of thinking
The only sellable value is measurable value.
Customer Value Selling Proposition Level 5
One value proposition that works for every stakeholder in the customer's enterprise and their entire value chain.
The ROI Framework
Quantify the value of any solution in any vertical market, from the customer's own baseline.
One ValueGraph™
Author once. Generate anywhere. Prove it paid off.
How we address it
The customer value lifecycle
Predict, assure and prove customer value, from concept to sales close, renewal and advocacy.
Concept
Demand
Sales close
Delivery
Renewal
Advocacy
The practice
What the Salesforce Practice delivers
Partner collateral
ValueGraph™ partner collateral
Salesforce partner pages, landing pages, datasheets, case studies, Google Ads banners and the sales pitch deck, generated from your ValueGraph™.
Request a strategy call →Demand
7-stack ROI minisite GTM
From pain aware to ROI in 60 seconds: Value Quest, microtraining, a value-first landing page and WebROI.
Request a strategy call →Product · renewals in Salesforce
Salesforce WebROI Renewal
Turn your AI agent into a value-selling system: Invite to Create WebROI from the Contact, Launch WebROI Renewal from the Opportunity.
See the WebROI for Salesforce →For new entrants
AI Agent Assurance
Fix your AI agent without hiring more developers. Others test whether your agent works. We prove it still pays.
AI Agent Assurance →Training
Salesforce AI ROI Class
Teach your team to renew on value.
AI ROI Class →Consultation
WebROI Renewal for Braze
A consultation on how to prove Braze's value at every renewal.
Request a strategy call →Professional services · available now
Analysis we run for you today
Causality analysis
Assess an initiative's contribution to business results using suitable customer data.
Salesforce dynamic value segmentation
Help teams prioritize accounts by value, renewal risk and expansion potential.
Both are delivered by our team as professional services. They are not automated product features.
Real ROI Agent
Your AI agent delivers outcomes. Your buyers can't see the value.
- Invite to Create WebROI, one click from the Contact.
- Launch WebROI Renewal from the Opportunity.
- The baseline comes from your Salesforce data.
- Agentforce reads your WebROI cases through the OpenAPI actions spec.
AI Agent Assurance
Automated testing and code generation. You approve the PRs.
- Automated regression testing on every PR
- Self-correcting: fixes generated as pull requests
- Deterministic, not prompt-based
- Tested against the business value in your WebROI
Case studies
Proof: buyers who saw the value bought
5CFOs on the casino's buying committee
90days to close
InfoGenesis · Rapid ROI
Multi-million dollar win
A POS vendor sold to a major casino operator's hidden decision-makers and won over a lower-cost upgrade of the existing system.
$3,224,640 earned value · 36 months
Account growth$1.57M
Presales creation$864K
Self-qualified prospects$576K
Sales efficiency$216K
Metrix · Earned value
$3.2M earned value
1,000%+ ROI. New account sales up 19%, discounting down 30%, 51 enterprise leads in 6 weeks.
50
bugs identified and corrected by DAAG in our own GP Admin system
Recorded~200 h
of conventional engineering saved, at 4 hours per bug
Estimate84%
up to this much less code from DAAG regeneration
BenchmarkMake your value easy to find, see and believe.
Salesforce ROI GTM for Salesforce ISVs and SIs, across the customer value lifecycle.
Real ROI Agentvaluelogics.ai
Salesforce and Agentforce are trademarks of Salesforce, Inc. Braze is a trademark of Braze, Inc.